![]() The RealityOS trademark used that same firm. ![]() That company itself was registered by another Delaware shell corporation, the Corporation Trust Co., typically used for filings by firms looking to avoid detection. The new trademarks are all registered to a shell corporation named Immersive Health Solutions LLC that was incorporated in February, according to records obtained by Bloomberg News. ![]() Still, there are clues to suggest that Apple is laying the groundwork for its expansion into headsets. Earlier this year, trademark filings linked to Apple also emerged for the realityOS name. The trademark applications haven’t yet been approved, and there’s no guarantee that Apple’s future products will carry any of the names. ![]() It’s been seven years since the company last went after a new hardware category with the Apple Watch.Ī spokeswoman for Cupertino, California-based Apple declined to comment on the filings. Applications were filed in the U.S., EU, U.K., Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Reality One,” “Reality Pro” and “Reality Processor.” Though Apple itself didn’t make the filings, they follow a pattern that the iPhone maker has used in the past-including relying on law firms that the company has previously enlisted to lock down brands.Īpple’s headset is expected to combine virtual and augmented reality technology and vault the company into closer competition with Meta Platforms Inc., the leading provider of VR gear. ![]()
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